To the big apple for a big container (2)

ernie officeWhen Aldo skyped with Ernie to tell him the news that he was coming to New York, Ernie did not believe him at first. Aldo needed to tell him several times that it was true. For an American it is apperently hard to think you would look over the borders of your own country Aldo thought. Most American's don't even own a passport. Aldo learned quickly that Ernest van den Heuvel only is Dutch in name. His grandma's grandma stepped off a boat in the 1600's. Aldo taught Ernie some dutch, but those are cannot be repeated here. The fact that Ernie had a dutch name was something that felt like a sign to Aldo when he contacted HandTrux for the first time. Since then it has happened several times in the whole HandTrux adventure that things were too coincidental to be just that. Sometimes it feels like the time is just right to do something and you get help from above. Both men felt this. It was also an instant trusted relationship. Both men wanted the same thing. To be successfull with HandTrux. Both on their own continent. They know they are not "Mr. Lego" as they always say. They will need to face challenges, be smart and finding other ways then just big television commercials and campagnes to put the product into the market. Luckily a lot of people like the HandTrux and like to talk about it. In just a short amount of time there is a buzz going about the toy. 

Aldo had never held a real HandTrux in his hands. Negotiations with Ernie and John Romano were almost final when the first HandTrux arrived in Tilburg, The Netherlands. It was everything Aldo imagined it would be. It was strong, big enough for an normal sized adult and big enough so a child would feel big without it being to big to handle it. 

The American customs officer wanted to know everything about the adventure when asked what the purpose of visiting America was, but in a good and not a scary way. That is a big difference between American and Dutch culture. They welcome entrepeneurs. People who go with their heart for something. In Holland, they want you to behave "normal". What ever that is. Don't do something wild. Keep your head down and your mouth shut. If you tell them about your hopes and dreams a lot of ducth people will think you're bragging. The American dream is not only for Americans, european's also get inspired by it. You might argue that it is not so musch an American dream but a human dream. Aldo liked the spirit of going for it. Believe in something so strong that nothing is going to hold you back. So did Ernie. 

handtrux aldo excavatingoffice handtruxAldo had overalls made with the HandTrux Europe Logo in embroidery on it for promotional purposes. He brought it with him to New York. In the parkling lot of the Airport he put it on. His Armenian new friend and wife's family member picked him up at the airport and would drive him to the office of HandTrux. His name is "J". We call him "J"  because his real Armenian name causes a persons tongue to tie into a knot and we do not want to get sued. :) It was march of 2013, so changing clothes on the partking lot was not a great pleasure in New York. There must be some surveillance footage with Aldo changing into his overalls. We will probably see this when HandTrux is really successful. After putting the overall on, they drove to the office of HandTrux in New Jersey. Aldo felt like he was in a Movie. Something most non-american's feel when they visit America for the first time and drive through the decor of so many movies and TV series. Jet lag and the excitement of it all makes this double so surreal. After a 45 minute drive they arrived at HandTrux LLC USA. The first person who saw Aldo in his bright red overalls was Lauren, the secretary of both John Romano and Ernie. Aldo and Lauren had spoken so often with each other so they knew each other also. Lauren liked the overalls. Ernie was out at the post office and would be back soon.


Aldo looked around the office of HandTrux and Creative Web. It was an old building from the 30's. That "being in the movies" feeling creeped up again. The one moment you're a computer programmer at a big school in The Netherlands, the other moment your buying a container with toys in New Jersey. Aldo's father past away a few years ago but he would be warning Aldo every step of the way, but at the same time enjoying the adventure with him. That was also the way Aldo saw it. A big adventure. When asked why he was doing this, Aldo said that people always regret more the things they did not do, then the things they did. Also, when you're at a certain age you add up what you achieved until then and if you feel there must be more in life, then you need to do something. Always think that this is your life. This is now. Time flies, if you're having fun or not. It is over in a heartbeat. This is not general rehearsal. This is you're life. After this life it is not cerrtain there is more. So you need to do what you need to do now. The regrets that Aldo's father conveyed in him a few months before he died about the things he did not do. So this is now. So go and live there!ernie-aldo-john-handtrux-overal.jpg


Ernie got back from the post office and the two men looked each other in the non-digital eyes for the first time. You could say the friendship started then and there. What was said during all the talks, and the bond they formed over the internet was also there in the office. Ernie laughed when he saw the HandTrux uniform. "We will have one made too!" Photo's were taken and also John Romano joined for the photo. It would be an exciting week in New York and New Jersey. 








Keep reading: "A dutchman in New York (3)"


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